once and for all on fox. >> clearly in a campaign with hundreds and thousands of speeches and question and answer sessions, now and then you're going to say something that doesn't come out right. in this case i've said something that's completely wrong. >> reporter: romney heads next to florida where his economic message will still resonate. that state's unemployment rate while it has gone down in recent months is still well above the national average. wolf. >> jim acosta joining us, thanks very much. let's dig deeper right now with our chief political analyst gloria borger. gloria, this unemployment number, the new number, how important is it to each of these two candidates? >> well, first of all it's got to be a real boost for president obama as jessica was talking about earlier. if not reality, then also a real psychological boost to get below that 8% figure. very important to them. because what it does, wolf, is it plays into the poll numbers that we've already been seeing, which is that people believe that things are getting better. the numbers are still not where the president wa